Sarah is a senior marketing executive with over 20 years’ experience scaling consumer health and retail businesses across international markets – including Wesfarmers Health, Amplifon Group and Specsavers – who she helped grow from $450M to over $1B across Australia and New Zealand, capturing 44% and 54% market share respectively. Known for her deep understanding of what drives consumer loyalty, Sarah has forged multimillion-dollar partnerships, including 22 health fund agreements that doubled Bailey Nelson’s revenue. At Playmakers, Sarah advises clients on brand transformation, customer experience, and market expansion – ensuring strategies are both insight-driven and execution-ready. Clients count on her to help them make commercially grounded decisions that grow their market share and brand equity.
Areas of expertise:
- Strategic marketing & brand transformation
- Commercial partnerships & go-to-market strategy
- Market expansion & customer growth
- CRM, loyalty & consumer insights
- Retail, healthcare & franchisee marketing
- Customer experience & digital optimisation
- High-performance team leadership
- Data-led strategy & business planning
Marketing leader with 20+ years’ experience across the retail and healthcare sectors gained working in Australian and international markets. A valued member of senior leadership teams, Sarah has worked with the executive team to develop organisational plans and create an aligned marketing strategy to deliver against organisational objectives.
Over the course of her career, Sarah has enjoyed a variety of roles, progressing through the company during a period of huge growth and expansion. Sarah has worked across 5 markets constructing marketing strategy to retain, acquire and drive short trade –achieving the balance of focusing on long term brand health and short term sales performance.
A strategic thinker with a proven ability to think differently and translate insights into meaningful marketing plans, bringing analytical and financial skills to ensure all decision making is measured and reviewed.
Having worked in companies and industries undergoing significant change, Sarah is highly experienced in evolving the marketing function to be efficient and effective providing the optimal framework for business growth, leading change in an empathetic manner.
