Marketing leader with 20+ years experience across the retail and healthcare sectors gained working in Australian and international markets. A valued member of senior leadership teams, I work with the executive to develop organisational plans and create an aligned marketing strategy to deliver against organisational objectives.
Over the course of my career, I’ve enjoyed a variety of roles, progressing through the company during a period of huge growth and expansion. I’ve worked across 5 markets constructing marketing strategy to retain, acquire and drive short trade –achieving the balance of focusing on long term brand health and short term sales performance.
A strategic thinker with a proven ability to think differently and translate insights into meaningful marketing plans, bringing analytical and financial skills to ensure all decision making is measured and reviewed.
Working within a company and an industry undergoing significant change I’m experienced in evolving the marketing function to be efficient and effective providing the optimal framework for business growth, leading change in an empathetic manner.
strategic business planning ► marketing strategy ► consumer and shopper insights ► CRM & loyalty ► customer segmentation ► media planning & buying ► brand architecture ► communication strategy & execution ► team development ► data analysis - customer & business ► partnerships: health funds, sporting organisations, car clubs (AA, RACV etc), designers ► customer experience ► franchisee support